Content Marketing has changed the way that businesses think about driving demand into their organisation and attracting engaged customers that will convert. Many marketing channels drive in demand at the top of your sales funnel; but fail to consider the buyers who might fall out of the process at various points along the journey. Content marketing aims to address the range of needs that each customers has to ensure that the have enough information to convert to a sale.
Wired Studio works to deliver the actual creation and promotion of different types of engaging content to generate a profitable or improved customer action, such as; brand awareness, traffic, lead generation (B2B) or customers sales (B2C). Content strategies work alongside social media marketing and forms part of a larger search engine marketing strategy.
To speak to our teams in Aberdeen or London about your content marketing requirements please contact us.