Customer Relationship Marketing (CRM)

Customer Relationship Management (CRM) is the strategy businesses take to effectively segment their customers, nurture relationships and deliver an improved business experience through different types of interaction.

Most business owners have added contacts to a CRM system but they’re not sure how best to use the available data going forward. The team at Wired Studio works to review current data and identify the demographic profiles of customers per service offering. We understand buyer behaviour and attrition rates before preparing a forecast and making recommendations on how to get the best from your customer database via various marketing channels.

CRM marketing is executed in the main via email marketing and direct mail.  For more information or to talk to our teams in Aberdeen or London about CRM marketing, please contact us.